San Francisco Symphony

The San Francisco Symphony (SFS) is an institution dedicated to exploring and maintaining the peak of musical culture in North America. Their passion is fuelled by a strong online web presence: a compelling and advanced e-commerce experience.

Our challenge was to design and implement a complete e-commerce platform to serve visitors of the SFS website – A mixed demographic of sophisticated, mature music-lovers with moderate experience interacting with new technology.

To cater to this audience, SFS required an easy to use front-end that conformed with their prior look and feel, and a powerful e-commerce engine to drive online revenues. Icon created a robust platform that tied existing front-end components, user databases and marketing initiatives into one beautiful, easy to use system. We not only satisfied the initial requirements; we took it one level further by introducing robust verification processes and fraud-prevention features to secure their online offering. The result was a dynamic, warm and inviting online environment for the public, and a powerful business tool for the Symphony.

Icon currently maintains and upgrades the San Francisco e-commerce system on a regular basis. Our goal is to help the San Francisco Symphony grow their technology offering naturally, efficiently and effectively.